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About yourself

I run growth at a 40-person B2B SaaS company. Before that, six years in product. I write about onboarding, pricing, and what actually keeps users around.

Arjun Mehta

Head of Growth, B2B SaaS

Draft

Waiting for your OK

Six years in product taught me one thing about retention: it's decided in the first ten minutes. Most teams polish the dashboard. The users who stay are the ones who finished one real task on day one. What's the first task your product asks for?

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